Joining the Omnichannel Trend

Joining the Omnichannel Trend

Omnichannel has rapidly gained popularity as a trend, with more and more companies choosing it to manage their customer experience. According to a CompTIA article, companies that use the strongest omnichannel customer engagement strategies retain almost 90% of their customers. Those responding to the CompTIA survey indicate that they have moved to an omnichannel approach to customer engagement in the last few years. A majority of companies in the overall economy report customer experience as being even more important than the product or service sold. So, how does omnichannel change the customer experience?

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